November/December 2015: The Global Supplement Issue

Lesaffre Human Care, a division of Lesaffre International, headquartered in Lille, France, has been making yeast products for over 150 years, and since a 2004 joint venture with Archer Daniels Midland, has held the Red Star brand of nutritional yeast, sold effectively in the U.S. market since 1975. So why are they having a slow start with their new yeast product, ibSium® in U.K. and U.S. markets?

Well, for starters, it’s alive.

Read pdf.