NBJ  |  2017 NBJ Award for efforts on behalf of the industry

NBJ | 2017 NBJ Award for efforts on behalf of the industry

On Monday morning, February 2, 2015, six months into his career with GNC, CEO Michael Archbold received a notification from New York Attorney General Eric Schneiderman calling on the company to “cease and desist engaging in the sale of adulterated and/or mislabeled herbal dietary supplements.”
What happened in the following months sent Archbold on a reform mission that reshaped how retailers, producers and trade groups approach product transparency.

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Read at NewHope.com.