In 2007, Brad Gruno lost his fiber-optics business and found himself fat, unemployed and alone at 48. He moved home to Pennsylvania, found a book on a plant-based diet and embarked on an adventure: adopting a 100 percent raw food diet cold turkey, losing 40 pounds in three months and feeling fantastic. He never looked back.
While content without junk food, Brad did miss the satisfying crunch of snack foods. He began to make dehydrated Kale Chips, first for himself and friends, then to sell at farmers’ markets. Just four years later, Brad’s Raw Foods is a $20 million per year natural foods brand available in tens of thousands of stores across North America.
His first book, Brad’s Raw Made Easy, prescribes a transition gentler than what he put himself through—complete with weekly diet plans and dozens of recipes. We caught up with the raw foods evangelist to talk about business, book and diet.

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